Film Industry: Marketing - Marvel Cinematic Universe Our first exam Close-Study Products will be from the Film Industry. In our lesson, we learned the importance of film marketing and what a risky business it is for film studios. The two Close-Study Products (CSPs) we'll be studying for the Film Industry are: Black Widow (2020) I, Daniel Blake (2016) A summary of the notes from our research activity: Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product. Star power If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter. A matter of timing Marketing campaigns need to be carefully timed to create excitement about the film's release. Often, the first teaser trailers will drop up to a year before release - particularly for established franchise films like the Marvel Cinematic Universe. Social media marketing Once the film is out, the marketing campaign has less power - because audience word-of-mouth will take over. In the digital age, people will post online about the film immediately after seeing it - which means word-of-mouth is more important than ever. Why does Hollywood keep making sequels? Film Industry: Marvel Cinematic Universe blog tasks

 

language: cars as characters , racing movie, happy ending ,

industries: disney,pixar, ray tracing, animation

audience:children, light minded, pg film,family film

representation: cinema(2007),blue ray, disney +