1) Why did Facebook buy Instagram for $1bn in 2012?

to make a media monopoly


2) What are the benefits for media companies of vertical integration?
better communication and integration in to different apps

3) What are the benefits for media companies of horizontal integration?
access to wider audience

4) What is a subsidiary?
A subsidiary is a smaller company owned by a conglomerate

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you)
.Disney, Amazon, Universal

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

Walt Disney Studios

Walt Disney Parks, Experiences and Consumer Products

Disney ABC Television Group 

Disney Studio Services

Marvel Entertainment

Marvel Studios

Fox Entertainment Group

Sky PLC

National Geographic Partners

ESPN Inc.


7) Why did Disney buy Fox - what are the benefits?
Disney bought Fox to expand its reach internationally, to create more appealing and high quality media content to meet its growing consumer demand.

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