Prelim chase 1
https://www.youtube.com/watch?v=QNTaVJm85o4
Film Industry: Marketing - Marvel Cinematic Universe Our first exam Close-Study Products will be from the Film Industry. In our lesson, we learned the importance of film marketing and what a risky business it is for film studios. The two Close-Study Products (CSPs) we'll be studying for the Film Industry are: Black Widow (2020) I, Daniel Blake (2016) A summary of the notes from our research activity: Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product. Star power If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter. A matter of timing Marketing campaigns need to be carefully timed to create excitement about the film's release. Often, the first teaser trailers will drop up to a year before release - particularly for established franchise films like the Marvel Cinematic Universe. Social media marketing Once the film is out, the marketing campaign has less power - because audience word-of-mouth will take over. In the digital age, people will post online about the film immediately after seeing it - which means word-of-mouth is more important than ever. Why does Hollywood keep making sequels? Film Industry: Marvel Cinematic Universe blog tasks
1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article 22 films 2) How much money have the MCU films made in total according to this article? $18.2 billion 3) Why did Marvel create the Avengers films? '' In 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man. Marvel still owned the superheroes who form the core Avengers team - Iron Man, the Hulk, Thor and Captain America - so used the early MCU films to introduce these heroes''.'' Marvel then brought these characters together for the crossover film Avengers Assemble. The crossover was planned from the very beginning.'' 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? SONY owns spiderman.However he is now appearing in marvel films as SONY struck a deal with Disney where they allow tom Hollands character to play
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