Film Industry: Marketing - Marvel Cinematic Universe Our first exam Close-Study Products will be from the Film Industry. In our lesson, we learned the importance of film marketing and what a risky business it is for film studios. The two Close-Study Products (CSPs) we'll be studying for the Film Industry are: Black Widow (2020) I, Daniel Blake (2016) A summary of the notes from our research activity: Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product. Star power If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter. A matter of timing Marketing campaigns need to be carefully timed to create excitement about the film's release. Often, the first teaser trailers will drop up to a year before release - particularly for established franchise films like the Marvel Cinematic Universe. Social media marketing Once the film is out, the marketing campaign has less power - because audience word-of-mouth will take over. In the digital age, people will post online about the film immediately after seeing it - which means word-of-mouth is more important than ever. Why does Hollywood keep making sequels? Film Industry: Marvel Cinematic Universe blog tasks

 stranger things first 8 mins mise-en scene

 Ligt

Denotation: opening scene of of Stranger things there is dark gothic li8ghti8ng . Firstly at  scene where the guyis running away from the demogorgon, and then at Will's house with the lightbulb is flickering his bike home. The scene then switches to a yellow lamp lighting when the boys are playing a board gfame in in the basemnt. 

Connotation:

the light is flickering displayin mise en scene. The man is running in the opening scene and the lighting is presented as quite dark and eerie. The camera shifts from being able to see from the mans perspective to whatever is following him a 

 the lighting gives to the audience and something "bad" will happen. It's shows to the audience and it makes them get on the edge of their seat, building suspense. The director does this by making us see the level  of  danger.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Setting:                                                                                                                                                                                          dark foredst shows how small will is and how likley he is to dies                                                                                                                   Denotation:                                                                                                                           

outfit

the demogorgon is scary showing the audience how will is gona die