Film Industry: Marketing - Marvel Cinematic Universe Our first exam Close-Study Products will be from the Film Industry. In our lesson, we learned the importance of film marketing and what a risky business it is for film studios. The two Close-Study Products (CSPs) we'll be studying for the Film Industry are: Black Widow (2020) I, Daniel Blake (2016) A summary of the notes from our research activity: Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product. Star power If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter. A matter of timing Marketing campaigns need to be carefully timed to create excitement about the film's release. Often, the first teaser trailers will drop up to a year before release - particularly for established franchise films like the Marvel Cinematic Universe. Social media marketing Once the film is out, the marketing campaign has less power - because audience word-of-mouth will take over. In the digital age, people will post online about the film immediately after seeing it - which means word-of-mouth is more important than ever. Why does Hollywood keep making sequels? Film Industry: Marvel Cinematic Universe blog tasks

 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article

22 films


2) How much money have the MCU films made in total according to this article?

$18.2 billion


3) Why did Marvel create the Avengers films? 

 ''In 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man.Marvel still owned the superheroes who form the core Avengers team - Iron Man, the Hulk, Thor and Captain America - so used the early MCU films to introduce these heroes''.''Marvel then brought these characters together for the crossover film Avengers Assemble. The crossover was planned from the very beginning.''


4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

SONY owns spiderman.However he is now appearing in marvel films as SONY struck a deal with Disney where they allow tom Hollands character to play in the MCU but SONY keep the rights to SPIDERMAN.


5) Which company owns the rights to the Fantastic Four and the X-Men?

20th Century Fox, but Disney and fox are merging so marvel is expected to re-gain right's to  Fantastic Four and the X-Men


6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

Disney has also announced plans for several new Marvel TV series, including one based on Thor's adopted brother Loki, on their new streaming service, Disney+, so there'll be plenty more Marvel content to watch in future.

Read this Guardian review of Black Widow to prepare for studying our first CSP. What did the Guardian think of the film?
''This movie gives us the backstory to Black Widow’s presence in the Marvel Cinematic Universe' 'good action and fighting scenes are entertaining. 


Read this BBC feature on Marvel at 80 years old. How has it survived so long and why is the Marvel Cinematic Universe so important to the recent success of the brand? 

"What Marvel did in the 1960s was create a different range of heroes that were more like ordinary people, they were flawed heroes.'' and so they did this made there younger audience and older relate and as every one knows relatability sells the best.

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