Advertising assessment learner response: blog tasks

 


1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
-There's clearly some good knowledge of the csp's here so now the challenge is to develop exam technique to maximize the number of marks we are picking up
-Revise media language (Q1) :don't miss out on easy marks 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 0
Q2: 6
Q3: 3
Q4:4

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 
-• Good knowledge and understanding of contexts and their influence on media
products and processes, demonstrated by frequent effective explanations of how
contexts are reflected in advertisements.
• Generally appropriate and effective reference to the OMO advert but there are
occasional inaccuracies/omissions.
• Specialist terminology is mostly used appropriately and effectively.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
-The advert itself also reinforces stereotypes of race and ethnicity by the producers using an
urban music video shot on the roof of a car park starring rapper and MC Lady Leshurr to
target a black and minority ethnic audience. This reinforces stereotypes of race and social
class with regards to the black community and other minority groups.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.
• Use of Audrey Hepburn also links Galaxy to classic Hollywood style and glamour, nostalgia
for golden age of Hollywood. In this way, genre and intertextuality are crucial in
communicating this key message.

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